People treat LinkedIn like a traditional networking platform.

Or worse, an online resume.

Today, your LinkedIn is a virtual storefront for your business, usually the first touchpoint for your potential clients, employers, or collaborations.

Here are 3 essential elements for a solid LinkedIn presence:

1. An Optimized Profile

Your LinkedIn profile isn't just a CV; it's your first impression, your online handshake. Let's make every part of your profile count.

• Profile Picture: Your picture should be friendly yet professional, showing you as someone people want to work with and trust.
• Banner: Your banner should quickly tell viewers who you are and what you do.
• Tagline: Craft a short, impactful statement that covers what you do, who you help, and the results you bring.

Here’s an example showcasing all three:

• About Section: Use this space to tell a story that resonates with your audience. Identify their pain points, be specific about their challenges, and present your solution.

2. Engaging Content

LinkedIn is your virtual stage to share insights and expertise. The key to proving you're an expert in your field? Valuable, shareable content.

It should inspire, challenge, and educate. Solve problems, introduce new ideas, and spark meaningful conversations. Here’s an example:

You don't have to be an influencer to start— share your industry insights, personal lessons, wins and even losses.

When you document your experiences, you create value.

You leave a legacy.

3. Strategic Engagement

Creating high-quality content is only one side of the coin.

The other side? Engagement.

LinkedIn's not a monologue; it's a conversation. Engage with others' content, especially early on. By commenting and contributing to the conversation, you put yourself in the spotlight. Here’s a great example of a value-packed comment.

Other viewers notice, find value in your insights, and may click through to your profile.

Engage with 6-7 active accounts every day. Interact with their content, add your insights, and reach out to them. Consider this your VIP list—a proactive approach to building meaningful connections.

BONUS: Non-Salesy Lead Generation

As you start creating and engaging on the platform, identify 10-15 prospects every week. They could also be industry experts or fellow creators.

Keep a close eye on what they're posting and drop insightful comments.

• Find out the challenges they're facing.
• Share how you've tackled similar issues.
• Show genuine interest in their business and problems.

Once they respond, take the conversation to DMs. Offer free resources and try to check in every week to nurture the relationship.

As things progress, ask if they still need help with their problems and suggest a free call to chat about potential solutions. Here’s an instance where I adopted a similar approach.

This approach works wonders for scoring deals without coming off as too pushy.

LinkedIn is a goldmine for building meaningful professional relationships, sharing insightful content, and establishing thought leadership.

With a little effort and direction, you can reap the most out of the platform.