What’s the Best Time to Post on LinkedIn?
What You’ll Learn in this Issue
- Why there’s no universal “best time” to post and how consistency trains the LinkedIn algorithm
- How to identify your ideal posting window based on when your audience is most active
- Which time slots to avoid due to low visibility and shorter post lifespan
Does a “best time” to post on LinkedIn even exist?
A lot of LinkedIn users ask if there really are “best times” to post on LinkedIn, or if this is merely a myth.
Simply put, it is not.
LinkedIn, just like any other social media platform, runs on an algorithm. And algorithms love repetition.
If you perform the same act regularly enough around the same time, then over a few weeks, the algorithm will become trained enough to support your posts at that time. That would be the ideal posting time.
The “best” time to post on LinkedIn isn’t the same for everyone, but this data does remain constant across industries or niches. This is because as humans, we often think in a like-minded manner to our peers belonging to the same line of work. Most doctors might consider the early morning window of around 7:00 am for LinkedIn. Professionals in the education domain might prefer 10:00 am as a better choice.
The best time to post on LinkedIn
The best times reflect those parts of the day when your target audience or preferred engagers are active. These windows of time are when you can attract the most eyeballs and ensure that your content gets the attention it deserves, organically.
Are there any timings to avoid too?
Yes. The worst times to post on LinkedIn are those when your ICP is most likely to ignore your activity.
It is typically during non-business hours, like from 10 pm to 5 am (bedtime). In fact, data will show that any posting time beyond 8-9 pm should not be preferred since your post will remain on active feeds only until an hour after posting. This means that the lifetime of your post will decrease.
The lifetime of a LinkedIn post is the countdown to its expiry. After being published, engagement on a post stays active for about an hour. As time passes, the chances of the post topping on your connections’ feed lower exponentially. By the 12th hour, your post is almost forgotten. This holds true for most content, except hiring posts, since they remain active through constant sharing from connection to connection.
That’s why the worst times to post on LinkedIn are:
• After 10:00 pm
• Before 5:00 am
• Between 2:00 pm and 3:00 pm
The worst time to post on LinkedIn
Do you want to know the best times to post each weekday, from Monday to Friday? We've compiled a detailed blog on the Best Time To Post On LinkedIn In 2024.
What time do you post on LinkedIn? Respond to this email with your posting time and a link to your profile. I’ll drop a comment on Monday.
