Why We Ditch Monthly Content Calendars

At GrowedIn, we choose not to follow monthly content calendars.

Neither for our clients’ accounts nor for our own.

Here’s why:

1. They're Generic

Monthly content calendars are a one-size-fits-all solution. They don't capture your unique story, personal experiences, or opinions, which are essential for building a genuine connection with your audience. Creating content based on real-time experiences and insights is challenging with a monthly calendar. Generic content misses the mark, lacking the personal touch that emotionally engages your audience.

2. They Don't Address Specific Issues of the Target Audience

Generic calendars only scratch the surface and often fail to address the real issues your target audience faces. To attract and engage your ideal audience, you need to dive deep into their specific struggles and needs. Identify the particular issues your target audience faces. For us, this is made easier once we talk to the clients to understand the kind of network and digital reputation they are looking to build.

What To Do Instead?

Create Content from Your (or Your Clients') Story, Journey, and Experiences

Share your experiences and insights because your story is unique to you. Even if others have had similar experiences, your way of articulating and connecting with people is different.

Focus on your journey and experiences to create content that resonates with your ideal clients. Share how you overcame challenges and what you've learned. This not only helps others but also builds a genuine connection and trust.

Our Approach: Weekly Content Interviews

At GrowedIn, we believe in the power of personal stories. That's why we conduct weekly content interviews with our clients. They share their stories, insights, and experiences with us, and we strategically convert these into engaging content.

Our process:

1. Each week, we sit down with our clients to delve into their stories. We ask probing questions to get into the nuances of their journey that might not be immediately obvious.

2. Once we've gathered these stories, we convert them into engaging content. We identify the core themes and lessons in each story and present them in a way that speaks directly to the target audience.

Weekly interviews ensure that the content we produce is always current and relevant. This frequent touchpoint allows us to capture new developments in the client’s business, industry trends, and timely insights.

Weekly interviews keep the content fresh and responsive to what's happening in real time. What approach do you follow to create your content?