LinkedIn Premium Company Page: Is It Worth It?
What You’ll Learn in this Issue
- What LinkedIn Premium Company Page offers, from visitor insights to automated growth tools
- Which features actually drive value, like auto-invites and visitor tracking, versus those with limited impact
- How to evaluate if the upgrade fits your business goals before committing
Recently, LinkedIn rolled out an upgraded version of the company page, the LinkedIn Premium Company Page. Priced at $100/month, it offers a range of new features aimed at enhancing your LinkedIn presence. But the big question remains: Should you upgrade?
Features of LinkedIn Premium Company Page
1. Who’s Visited My Page
Curious about your page visitors? This feature gives you detailed insights into who’s stopping by, enabling you to follow up, connect, or send a friendly invite to grow your audience.
2. Auto-Invite and Expanded Invite Options
Tired of sending manual invites? This feature lets you:
• Automatically invite people who engage with your posts.
• Reach out to followers of similar pages.
Growing your audience has never been easier.
3. Custom Call-to-Action (CTA) Button
Want to guide visitors to specific actions? Add a personalised CTA like “Visit Website” or “Contact Us,” prominently displayed on your page, in search results, and alongside your posts.
4. Custom Testimonials
Let your happy clients vouch for you. Showcase personalised quotes and images from satisfied customers at the top of your page to build trust and credibility.
5. Credibility Highlights
Have awards, certifications, or notable achievements? Highlight them in your About section and search results to help your business stand out.
6. AI-Powered Post Writing Assistance
Stuck on what to post? This AI-powered tool drafts engaging posts for you, making content creation quicker and easier.
7. LinkedIn Premium Logo
A gold badge on your page signals that your company is part of LinkedIn’s premium tier.
Is It Worth Upgrading?
The value of the LinkedIn Premium Company Page depends on your business needs and goals. Here’s a quick breakdown:
The Pros
• Actionable Insights: "Who’s Visited My Page" offers valuable data for targeted outreach.
• Effortless Growth: Auto-invites and expanded options simplify audience-building.
• Enhanced Credibility: Testimonials and credibility highlights improve trust and appeal.
The Cons
• Convenience Over Impact: Features like AI post writing assistance are helpful but not game-changing.
• Filler Features: Elements like the premium logo may not significantly influence user perception or conversions.
Verdict
The auto-invite and visitor insights alone make the subscription worth exploring if audience growth is a priority for your business. However, if LinkedIn isn’t central to your lead-generation strategy, these features might feel unnecessary.
Recommendation: Start with the free trial if it’s available. Test the features and see how they align with your goals before committing. Whether it’s worth upgrading depends on how you plan to leverage visitor analytics and credibility tools to drive business growth.
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