A Proven Framework To Generate Endless LinkedIn Content Ideas

What should I write about?

What am I credible to talk about?

How can I consistently come up with ideas?

Trust me, I get it.

Creating content on LinkedIn brings a barrage of questions about what to write precisely. As someone who publishes LinkedIn content daily, I've managed to bring some clarity to this chaos.

I rely on a 5-step process to generate endless LinkedIn content ideas in under 10 minutes:

1. Pick Your Categories

Choose five core topics you'd like to discuss.

An effortless way to identify your central topics is to reflect on your personal journey over the past 12 to 24 months.

• Consider the skills you've acquirede.g. social selling, communication, copywriting, etc.
• Think about the experiences you've hade.g. insights from your role as a sales leader
• Identify stories that could inspire otherse.g. the story of closing your first client

This approach ensures that your content is not only authentic but also contributes to building your personal brand, rather than just amassing a following on LinkedIn.

2. Choose Your Styles

Once your topics are set, it's time to determine how you want to convey your message.

Experiment with styles that resonate with you and your audience:

• Actionable
  Guide your audience - "How to do X?"
  
• Aspirational
  Encourage your audience - "You can do X!"
  
• Comparative
  Contrast two sides - "Why choose X over Y."
  
• Listicle
  Give practical advice - "5 ways X can transform your life."
  
• Contrarian
  Challenge existing norms - "How overdoing X is killing your brand."

Feel free to explore different styles, whether observational, satirical, or personal stories.

Over time, identify the one that works best for you and your audience.

3. Category X Style

Apply different styles to the chosen category. For example,

Category = Social Selling

• Actionable
  7 Practical Steps for Effective Social Selling
  
• Aspirational
  How I Learnt Social Selling Without Any Prior Experience
  
• Comparative
  Why Social Selling Outshines Traditional Methods
  
• Listicle
  The Ultimate Checklist for a Non-Salesy Sales Approach
  
• Contrarian
  Common Misconceptions about Social Selling Exposed

4. Add Credibility

Curate a mix of personal insights—drawn from your experiences, thoughts, and opinions—and borrowed insights, gleaned from external sources.

Sahil Bloom does this well in his post here.

• Personal Insights:

• Borrowed Insights:

5. Schedule

Spread out these content ideas across different days over several weeks.

Let’s Recap:

1. Categories: Choose core categories based on skills, experiences, stories, and personal achievements.
2. Styles: Experiment with different styles – actionable, aspirational, comparative, listicle, and contrarian.
3. Cross-over: Apply different styles to each chosen category.
4. Credibility: Combine personal insights with external knowledge.
5. Schedule: Spread content across weeks.

2024 is the year to boost our LinkedIn presence.

All set?

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