Stop Forcing Your LinkedIn Comments

We all know that uncomfortable feeling of typing out a comment just to get some traction on a post.

And then you see someone else leave a generic comment and can’t help but wonder, “Do mine sound like that too?”

Today, let’s look at how to comment for the sake of it, yes, but without coming off as performative.

Choose Your Arena

If you want to write genuine comments, start by engaging with posts that actually interest you.

The easiest way to do this, especially when you are short on time, is by following people who share your interests or belong to relevant industries.

It’s all connected. Follow active, quality creators in your space, and your feed will reflect that.

Avoid dropping comments on random posts that just appeared in your feed unless the post genuinely adds value or sparks your curiosity.

Finding the Point of Focus

You don’t always need to read every word to comment thoughtfully.

Most posts wrap up toward the end, so skim that section first to understand the main idea and decide whether it’s worth a deeper read.

When you do comment, start by acknowledging what’s been said there, then add your own perspective or insight to build on it.

Do You Always Need to Add Value?

Not every comment has to be a mini thought leadership post. Sometimes, a simple acknowledgment works, as long as it’s genuine.

Skip comments like “well said” or “great post.” Say something that feels real and specific instead.

What does it mean to “add value”?

Adding value is about moving the conversation forward.

That can look like:

• Sharing additional information or context on the topic
• Bringing in a relevant personal experience
• Linking to material that reinforces or expands the idea
• Offering a thoughtful counterpoint or different perspective
• Asking a question that deepens the discussion

If your comment makes someone pause, reflect, or rethink their point, you’ve added value.

Always Close the Loop

Ghosting your comments means never seeing people respond to you again.

Whether it’s your comment on someone else’s post or others commenting on yours, always acknowledge and close the loop.

Comments are like mini posts. They offer a glimpse into how you think and stay on your profile as lasting footprints. Give them the sincerity they deserve.

Executive Spotlight

Mats Georgson is the CEO of Georgson & Co., a strategy and branding agency that helps companies see themselves from the outside.

On LinkedIn, he has a distinct way of crafting his posts, each paired with a uniquely designed, slightly quirky visual that draws you in before you even start reading.

His storytelling is thoughtful, structured, and refreshingly human. If your feed feels crowded with polished executive voices saying the same thing in the same way, his profile is a genuine refresher, combining strategy, intellect, and personality in equal measure.

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