LinkedIn Is Becoming More Than a Content Platform

Throughout 2026, LinkedIn has been introducing features to help professionals build their presence, nurture relationships, and make the most of the opportunities that come from their networks.

The October updates introduce practical features, including a dedicated network feed, digital business cards, and private profile notes, that could change how professionals use LinkedIn.

In this issue of North Star, let's look at what's new.

Your Existing Network

LinkedIn's new Network Feed, currently being tested in select markets, gives members a dedicated space to see posts from their connections and people they follow.

Meanwhile, private profile notes allow Premium members to record details about people they've met.

For a long time, LinkedIn networking has largely focused on growing connections. These features offer a way to keep up with the people already in your network.

You can follow what they're sharing, remember important conversations, and find reasons to reconnect.

These features help nurture valuable professional connections that simply need more attention.

Beyond the Introduction

Executives meet a lot of people at conferences, industry events, and business meetings.

They exchange introductions, have interesting conversations, and sometimes never hear from each other again.

LinkedIn's new digital business cards make it easier to share professional details and connect with people you've just met in person.

This makes it easier to stay connected while the conversation is still fresh.

Highlighting Valuable Conversations

LinkedIn is also reintroducing pinned comments, allowing authors to highlight a particular comment under their posts.

Sometimes, someone in your comments adds an observation or experience that makes your original post even more useful. Pinned comments give you a way to highlight such contributions.

Earning From LinkedIn

LinkedIn is introducing new ways for professionals to earn from their expertise.

The Creator Dashboard, rolling out globally, brings content analytics, management, and earning opportunities together.

Advice Sessions let eligible US Business Premium members offer paid consultations through their profiles, including bookings, payments, and video calls.

In-Stream Ads, currently being tested with select US creators, offer revenue from video advertising.

There's also talk of a new Super Like button. Several LinkedIn creators have reported seeing this Premium-only reaction, which may give posts greater visibility. However, LinkedIn hasn't officially announced the feature or confirmed its effect on reach.

Together, these updates suggest LinkedIn is moving towards a more credible, connected professional platform where relationships and expertise create opportunities.

Executive Spotlight

Gautam Malhotra, investor, entrepreneur, and former CEO of Jindal Steel, uses LinkedIn to share perspectives on business building, leadership, investing, and lessons from his professional and personal experiences.

His posts often draw from over two decades of experience across manufacturing, energy, and technology.

In one post, he discusses the Institutional Gap, explaining how businesses can grow in size without developing the leadership depth and systems needed to sustain that growth.

If you enjoy experience-backed perspectives on leadership, organisational growth, and business strategy, he's worth following.

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