What to Do When Someone Views Your LinkedIn Profile?

You know the feeling — you get a notification that someone just viewed your LinkedIn profile. Naturally, you start wondering:

Why did they view my profile?
What should I do next?
Should I reach out?

If these people are visiting your profile, it means they have some sort of interest in what you have to offer, right? You can leverage that as an icebreaker for your messages.

With a basic free LinkedIn account, you can see:

• Up to 5 profiles of those who viewed your profile (if you turn off private browsing in your settings)
• The number of visits to your profile in the past 90 days
• The number of times you've appeared in search results

With a premium LinkedIn account, you can see:

• Everything available in the free account
• An unlimited number of people who have visited your profile

Note: Having a premium account won't reveal additional information if viewers choose to restrict access to their profiles through privacy settings.

Regardless of your account type, you can always leverage the last 5 views on your profile. Here’s how to approach different scenarios:

1. When a Prospect Views Your Profile

If you identify someone as an ideal prospect or customer, scan their profile to gather additional personal and professional information. Then, invite them to connect.

If your LinkedIn profile is client-focused and optimized, there's a good chance this person, assuming they are in your target audience, will be interested in hearing from you.

Remember, you now have a “warm” prospect — they have sought you out to learn more and might be interested in discussing your products or services.

2. When Someone You Share a Connection with Views Your Profile

Let’s say you have no idea who the viewer is. First, check out their profile and see if there’s anything you share with that person. Perhaps you attended the same school, worked at the same company, or have mutual connections.

These shared experiences are excellent conversation starters. Tailor your message to make it personal and encourage engagement.

Focusing on common bonds can help build your network, even if it doesn't lead directly to a sale.

3. When the Viewer Works at an Exciting Company

If the viewer works at a company you admire, or a company in the same industry or a competitor, not reaching out could mean missing a valuable collaboration opportunity.

Start by explaining why you'd like to connect and how you might be helpful to them.