No Idea is Original

"I have nothing new to say."

I hear this a lot when I ask people why they aren’t creating content on LinkedIn.

I get it. I’ve been there.

In a world where everything seems to have already been said, it's easy to feel discouraged or fear that your ideas aren't unique. You might think someone else could do it better. But remember, even some of history’s greatest works were inspired by those that came before them.

Being inspired by existing content isn't copying—it's the art of inspiration. There's a big difference between stealing an idea and being inspired by one to create something new and unique. One great idea can and should inspire another.

How many times have you read an article, blog post, or LinkedIn update that sparked a new idea in your mind? Sometimes, a single word or sentence can trigger a series of thoughts leading to a new piece of content.

New things are created every day by building on existing ideas, making them bigger, better, and brighter.

Take this as a sign to start creating content on LinkedIn.

Here are 5 ways to take inspiration for your LinkedIn content and make it truly yours:

1. Personal Perspective: No one sees life quite like you do. That's why your experiences, opinions, and thoughts give your ideas a unique twist, even if they've been explored before.

2. Combine Ideas: Who says you can't mix and match ideas to reach your own conclusions? By pulling together insights from different sources, you create a comprehensive and nuanced piece.

3. Tell a Story: Stories and personal anecdotes speak louder than facts and figures. Give your experiences a voice—they convey your message more effectively.

4. Turn Conversations into Content: Think about all those conversations you have daily. Ever realize those insights could be gold for your network? Share them instead of keeping them to yourself.

5. Learn Every Day: Stay curious and open to new information. As you learn and grow, your content will naturally evolve.

BONUS: Surround Yourself with Inspiration

Our ideas are limited by our experiences, and there's no shame in admitting you don't know it all. Collaborate with others, talk with people, gather thoughts and opinions, read books, and consume content on the internet. All these can help expand and develop your content. Take some time each day just to think. Get away from your desk, go for a walk, get some fresh air, and look at something new.

Remember, you can be entirely authentic, open, transparent, and honest while building on existing ideas. This happens all the time in academia and non-fiction writing, where references to other works are common. Referencing doesn’t diminish your work; it adds depth and context.

Don't let the thought of "this has already been said" stop you from building your personal brand on LinkedIn.