The Best Content Isn’t Always Original

One of the downsides of success is the pressure to chase perfection.

In conversations, you aim to offer the most unique perspective. When exploring passive income, you want to create something no one’s ever done before.

The same mindset shows up when building social capital on LinkedIn. You start believing your content shouldn’t resemble anyone else’s or that your ideas need to be wildly original.

You begin to fall for the myth of originality. But really, it’s just imposter syndrome in disguise.

Today, let’s talk about why you won’t say something new every time you post, and why that’s completely okay.

The Myth of Originality

The classic definition of art is mimesis — imitation. This isn’t some Gen Z marketing trend. Aristotle said it centuries ago. Writing and ideation are crafts built on influence and adaptation.

An artist paints what inspires them in real life.
A filmmaker draws from real emotions and experiences.
And every online post is sparked by something someone said, did, or shared.

So the next time you wonder, “Am I just copying?”

Let the thought go, and give yourself permission to create.

What’s Better Than Newness?

Who said it first may be remembered.
Who says it better gets followed.

On LinkedIn, what stands out isn’t how original your idea is, but how well you express it.

The context you add, the examples you use, and how you make it relatable – those are what make good ideas resonate.

Originality comes from how you amplify, reframe, and deliver an idea so that it lands with your audience.

That’s what builds influence.

Credit Where It’s Due

Some ideas come to you by chance, but that doesn’t make them new.

Others are sparked by people, books, conversations, or posts. In those cases, giving credit adds authenticity and shows integrity. It also reinforces your brand values and the ecosystem of ideas you’re part of.

Why Does This Matter?

Letting go of the pressure to be original every time helps in more ways than one:

1. It removes the unrealistic expectation to be groundbreaking, which often holds people back from showing up.

2. It humbles you and keeps you open to learning from others.

3. It shifts your focus toward your unique value – how you express, relate to, and build on ideas – which is what truly resonates.

In the end, showing up with consistency and clarity matters more than being first.

Executive Spotlight

Aloona is on a mission to solve growth challenges at tech startups. She combines problem-solving with a strong understanding of people and team dynamics.

On LinkedIn, she often highlights the human side of leadership.

In this post, she talks about how even top performers can be let go, and why navigating office politics is just as important as technical competence.

Resource of the Week

If you like to plan ahead and schedule posts without the last-minute hassle, Publer is a tool worth trying.

Even the free version lets you connect up to 3 social accounts, schedule up to 10 posts per account, and publish across multiple platforms like LinkedIn, Facebook, Instagram, Twitter/X, Pinterest, and more.

Paid plans unlock bulk scheduling, recurring posts, post recycling, analytics, and integrations with tools like Canva and VistaCreate. Perfect for keeping your content consistent across every platform you use.