Who Should Really Be Handling Your LinkedIn Ads?

When it comes to social media profiles, almost anyone can learn the basics.

There are no formal qualifications or titles that make someone “certified” to handle a page. Most of us figure it out through experience.

But running ad campaigns, especially on LinkedIn, is a different game. Your budget, time, and results are on the line, and it’s very easy to burn money and walk away thinking, “LinkedIn ads don’t work.”

So today, let’s break down who you can trust to run your ad campaigns, and who you probably shouldn’t.

Start by Determining Your Budget

LinkedIn Ads typically start performing well when you can invest $2000 to $3,000 per month at a minimum. In North America, one of LinkedIn’s most competitive markets, you will typically need around $5,000 per month to run campaigns that generate sales conversations and support deal closures.

This budget gives the algorithm enough data to learn and gives you enough room to test audiences, creatives, and formats without starving the campaign.

Ultimately, who should run your ads depends on how much you’re willing to invest.

If your budget is under $1,000 per month

A founder or in-house marketer can manage this, but only with strict guardrails.

Learn the basics of targeting, bidding, and cost control before running anything, or you’ll burn money fast.

If your budget is $1,000 to $5,000 per month

An in-house marketer with actual LinkedIn Ads experience is ideal.

It still helps to consult someone who has run strong campaigns, and you need to be prepared to test consistently. This range demands time, clarity, and discipline.

If your budget is $5,000+ per month or you’re multi-geo

This is specialist or agency territory.

You need people who work on the platform daily, understand its nuances, and have a proven track record.

Who You Shouldn’t Trust With Your LinkedIn Ads

Be cautious of:

• Freelancers or agencies promising “full-scale LinkedIn ads” on tiny budgets. They will overpromise, underdeliver, and burn through your money quickly.

• Meta or Google Ads specialists who assume the same tactics work on LinkedIn. LinkedIn’s costs, CTRs, and targeting behave very differently.

• Generalist agencies that treat LinkedIn as an add-on service. Without daily platform experience, optimisation becomes guesswork.

LinkedIn Ads are expensive to get wrong. A small mistake in targeting, bidding, or messaging can drain your budget quickly. That’s why expertise isn’t a luxury here.

It ensures every dollar reaches the right people with the right message, before the platform penalises you for guesswork.

Executive Spotlight

Ann Thomas is a communications leader who uses storytelling to spark conversations around inclusion, neurodiversity, and modern parenting.

On LinkedIn, she combines personal experience with advocacy, writing about relationships, leadership, and the realities of raising a neurodivergent child.

In one of her posts, she explains why traditional discipline often fails neurodivergent children and why compassion and flexibility work better.

If you want to follow someone who speaks about communication, care, and inclusion with equal clarity, Ann is a strong voice to learn from.

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