What To Do When Someone Views Your Profile

Someone viewed your profile.

It is one of LinkedIn’s most unique features. There's a small sense of validation when you see someone has viewed your profile, and a moment of self-consciousness when you realize they can see that you visited theirs too.

But beyond curiosity, a profile view often means someone has noticed you. And in many cases, it can become the starting point for a conversation, a new connection, or even a business relationship.

In this issue of North Star, we explore why profile views matter more than most people think and how you can turn that curiosity into meaningful professional relationships.

First Step

The first thing you can do is take a look at their profile.

Try to understand what category they fall into:

• A peer in your industry

• A potential client

• A prospective employee

• A hiring manager or employer

If they are completely irrelevant to your goals, you can leave it there. But in many cases, the people viewing your profile are relevant in some way.

The next step is simple: just start a conversation.

You can mention the profile visit subtly, or not mention it at all. The goal is simply to turn a moment of curiosity into a connection.

See Them Around

When you start seeing them around LinkedIn, make an effort to show up around them too.

Engage with their posts. Contribute meaningful thoughts in their comments section. And when relevant, continue the conversation in DMs where you genuinely align with their ideas.

Over time, this makes you a familiar face rather than a stranger. It removes some of the hesitation they may have had about reaching out and increases the chances that you'll be the first person they think of when a chance arises.

What Not To Do

A profile view is not an invitation to pitch.

Nothing kills curiosity faster than responding with: "Hi John, thanks for viewing my profile. Would you like a demo?"

The goal is to start a relationship that may become useful months later.

They Are Already There

A profile view is one of the few LinkedIn signals where someone has voluntarily shown interest.

They may have seen your content, heard about you from someone else, or come across you through a comment or mutual connection.

Not every profile view leads to an opportunity. But it is still a much warmer signal than cold outreach.

People spend a lot of effort trying to get attention on LinkedIn. A profile view is proof that, at least for a moment, you already have it.

Executive Spotlight

Janardhan Pokala is the co-founder of KALI and a former founding team member at Atlys. Having worked with renowned brands, he brings an advertising and brand-building lens to everything he writes.

On LinkedIn, Janardhan writes about advertising, branding, creativity, AI, and modern work with strong opinions. In one post, he argues that speed is overrated in marketing, making the case that memorable brands are built through consistency and patience, not constant pivots and short-term campaigns.

If you're interested in branding, advertising, and contrarian thinking delivered distinctively amidst AI slop, Janardhan is a profile worth following.

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