#80 - How to Become Searchable on LinkedIn Without Looking Desperate
LinkedIn can be optimized for search.
When someone looks for an expert in your space, your profile should show up.
That’s when LinkedIn starts working for you.
The goal is to become discoverable.
But how do you make that happen?
By hacking the algorithm?
Getting Premium?
Stuffing your headline with SEO keywords?
Not quite. As an executive, you can’t afford to look like a job seeker trying too hard. You need a long-term strategy that builds authority quietly and strategically.
Let’s look at how to do that.
Start With the Basics
Becoming searchable starts with profile fundamentals.
Headline
Don’t stuff it with keywords. Write a clear, confident line that includes:
• What you do
• Who you serve
• One or two industry keywords (used naturally)
Instead of:
“Experienced Growth Hacker | Ex-Google | Startup Enthusiast”
Try:
“Helping B2B SaaS founders scale past $10M | GTM & RevOps Strategy”
About
Write so your ICP (Ideal Customer Profile) actually understands you.
Don’t scream, “I’m optimising for SEO.” Instead:
• Share your work and philosophy in your natural voice
• Incorporate industry terms where they naturally fit

Experience
This is a quiet SEO win.
Use clear job titles, and briefly describe what you actually did.
• Use relevant keywords naturally
• Align each role with your current industry
• Highlight scope and outcomes—not just tasks
Every line positions you more clearly.

Tap Trusted Connections
Endorse Your Skills
LinkedIn lets you list up to 50 skills.
Pick ones that reflect what you actually do.
Then ask colleagues or clients to endorse them. And don't forget to return the favor!
Recommendations
Think of these as third-party positioning.
Ask people to speak to your skills, mindset, and impact.
A strong recommendation reinforces your niche, speciality, and credibility.

Things You Might Overlook
Most people focus only on content, but these elements matter just as much:
Profile Completion
LinkedIn gives a slight boost to fully completed profiles.
More fields filled = more searchable data = better ranking.
Activity Level
You don’t need to post daily, but you do need to be active.
DMs, comments, and reactions all signal relevance to LinkedIn.
Location
Be specific about your region or country.
It improves your visibility in local searches.
Anchor Content to Keywords
Choose a few content pillars and stick to them.
This keeps your topics focused and keywords naturally embedded.
Create content around terms your peers or buyers actually search for.
It trains LinkedIn to associate your name with those topics.

Doing Just One of These? Not Enough.
Each piece contributes to your discoverability.
And the real key? Consistency.
Show up, stay focused, and give it time.
That’s how you become someone people can easily find and trust.
TL;DR
• Optimize quietly – Use keywords naturally in your headline, About, and Experience sections.
• Complete your profile – Add skills, endorsements, and meaningful recommendations.
• Post with purpose – Stick to content pillars tied to your niche.
• Engage actively – Comments, DMs, and profile activity all count.
• Play the long game – Consistency is what builds visibility.