What’s the Ideal LinkedIn Feed View for Executives
What You’ll Learn in this Issue
- LinkedIn’s feed is increasingly shaped by behavioral relevance, not just recency or engagement
- “Most Relevant” surfaces familiar voices and high-context content, while “Most Recent” prioritizes immediacy
- The best feed view depends on your intent: discovery and quality versus speed and real-time updates
A few months ago, Sumayya, a LinkedIn copywriter from our team, shared a frustration many related to: her feed was filled with weeks-old posts, while fresh content on LinkedIn seemed to have disappeared. The experience felt disconnected and out of sync.
Switching her Preferred Feed View to Most Recent was what made her feed relevant again. With AI increasingly altering the feed, a chronological view promised more control and freshness.
For a while, it worked.
Recently, though, Sumayya shared another update: she’d switched back to Most Recommended. This was because most of the posts she was seeing were posted within the hour. She thought this prevented her from seeing high-quality posts.
In hindsight, these changes likely happened while LinkedIn’s algorithm was still evolving.
Which raises the real question:
Is there an ideal feed view, or does it depend on how the platform and our intent keep changing?
Recent vs. Recommended
LinkedIn currently offers (in Settings → Account Preferences → Preferred Feed View) two ways to sort your feed:
Most Relevant
What it shows:
A personalised stream using LinkedIn’s algorithm to serve posts it thinks you’ll want to see, based on your interactions, profile, interests, and past behaviour.
How it behaves:
Older posts may still appear at the top if LinkedIn thinks they’re valuable or highly engaging for you.
Most Recent
What it shows:
Posts from people you follow (connections/pages) sorted by most recent first, like an old-school timeline.
Algorithm role:
LinkedIn doesn’t heavily use relevance signals here, it’s simply chronological.
Sumayya was initially frustrated by older, yet relevant, posts dominating her feed.
Switching to Most Recent brought timely updates, but at a cost.
She stopped seeing posts from creators she regularly engaged with, even after visiting their profiles. When she switched back to Most Recommended, the change was immediate.
Familiar voices returned, and she realised how much quality content she had been missing all along.
Which Feed View Works Best?
Most Relevant (Recommended)
Best for people who actively engage and want the feed to resurface those connections.
Most Recent (Chronological)
Best for people who want real-time updates from whoever is currently active.
Executive Spotlight
Vaiishnavi R. is the Creative Director at Atlys. She brings a sharp, culturally tuned creative voice to LinkedIn, blending brand thinking with humour that feels effortless. You can tell from her writing that she knows what actually works with people.
Her posts stay light in tone but sharp in insight. In a post, she compared Akshaye Khanna’s decades-long consistency to brands demanding instant personality shifts, reinforcing her core message: great brands, like great artists, are built over time.
Vaishnavi is a strong follow for marketers, brand leaders, and creatives who believe emotional intelligence, cultural awareness, and storytelling craft are still the real competitive edge.
Resource of the Week
Todoist is a task and workflow management tool built for capturing, organising, and prioritising work across projects.
It’s especially useful for managing multiple workstreams or client tasks in one place. The free version is strong for daily planning. Paid version adds reminders, automation, and team workflows.
A no-frills tool, effective for staying organised and on track.
Coming Up Next…
In the next issue of North Star, we’ll do something different, spotlighting profiles that built their identity through thoughtful commenting and how it accelerates their presence.
Till then, remember recency doesn’t guarantee relevance.
